PPC for Ecommerce
PPC is perfect for ecommerce stores and a very high level of optimisation can be done to get the highest ROI (return on investment).
Ecommerce shops are about selling and selling straight away, not three months later. This means there is an instant measurable value of benefit – the sale value or the revenue value if your shopping cart allows this to be included.
When managing PPC campaigns for ecommerce shops we will almost always be tracking the sales value per keyword and we manage at the keyword level. We ensure the spend on each keyword is profitable. Online shops can be very profitable with ROI’s in excess of 500%, although most in competitive industries are running with a ROI which just gives sufficient profit. It is in the competitive markets with many online shops that very careful account optimisation is needed.
PPC management for online shops in competitive markets needs a constant watch of costs vs sales for every keyword.
Ecommerce shops can be large, and this means keyword lists can be very large. Typically we’d expect one adgroup per product or product range so the PPC accounts can get very large very quickly. But this does not stop careful account optimisation at the keyword level.
Google keep changing the rules and implementing changes to stop huge accounts (with many hundreds of thousands of keywords) from having an advantage. But some accounts can still be large with many thousands of keywords.
When managing PPC accounts for ecommerce we generally ask about required ROI and any maximum fulfilment requirements. It is important not to generate too many sales that cannot be fulfilled.
PPC Success Stories
20% increase in sales within one month of AdWords Optimisation.
50% increase in ROI within three months AdWords Optimisation.
PPC in multiple languages.
