What is Search Engine Optimisation?

Search engine Optimisation is the process where web pages are "optimised" so that search engines can find them and index them in their search results.

It involves two main processes:

  • Optimising the web page coding
  • Optimising off page factors

Webpage coding and search engine optimisation

A properly written website that conforms to all web standards should have correctly validated web code (html code) that is also properly marked up, using correct page titles and headers. A well written website that meets current accessibility standards will already be fairly well optimised, and in less competitive markets is likely to be ranked near the top of the search engines.

It is also important to check that each page is optimised for relevant keywords. In some competitive markets, choosing the keywords to target is an important task. These need to be:

  • relevant for your target market
  • have a sufficient volume of searches
  • maybe not be too competitive

Off page factors relating to search engine Optimisation

Some of the work required as part of a search engine Optimisation programme does not involve the actual website code. This work is concentrated at getting links into your website as this increases the perceived importance of the website (known as Page Rank on Google). This can involve:

  • Search engine submission
  • Directory listing
  • Reciprocal link building (no link farms)
  • Text links from high quality websites

Search Engine Optimisation Services

Cornish WebServices have been successfully marketing websites on the Internet since 2002 (before search engine Optimisation became popular). Contact us for a realistic quotation to naturally optimise your website for increased visibility in the search engines.


SEO work

"I was introduced to Cornish WebServices by a colleague who said that [their] advice and design work on his website had brought him to the top of the natural search pages in Google... That was in August and we are now on front page... Now searching high, bringing in customers, job done!... Thanks."

David Jefferson,
Director JI Software

Cornish CMS

"I am currently working on updating the website. This process is wonderfully user-friendly – many thanks!"

Michael Reeves,
Assistant Headteacher,
Garratt Park School,

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SEO work

"Cornish are the SEO experts who've been keeping me at the top of Google for the past 7 years at a reasonable price."

Raymond Mason,
Business Development, Praetorian Guards Ltd

SEO Work

"May I take this opportunity to thank you for all your help and advice during the past year - and excellent SEO work - all much appreciated and I look forward to working with you in the new year."

Ken Christensen,
Dantech Ltd

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