What is Search Engine Optimisation?
Search engine Optimisation is the process where web pages are "optimised" so that search engines can find them and index them in their search results.
It involves two main processes:
- Optimising the web page coding
- Optimising off page factors
Webpage coding and search engine optimisation
A properly written website that conforms to all web standards should have correctly validated web code (html code) that is also properly marked up, using correct page titles and headers. A well written website that meets current accessibility standards will already be fairly well optimised, and in less competitive markets is likely to be ranked near the top of the search engines.
It is also important to check that each page is optimised for relevant keywords. In some competitive markets, choosing the keywords to target is an important task. These need to be:
- relevant for your target market
- have a sufficient volume of searches
- maybe not be too competitive
Off page factors relating to search engine Optimisation
Some of the work required as part of a search engine Optimisation programme does not involve the actual website code. This work is concentrated at getting links into your website as this increases the perceived importance of the website (known as Page Rank on Google). This can involve:
- Search engine submission
- Directory listing
- Reciprocal link building (no link farms)
- Text links from high quality websites
Search Engine Optimisation Services
Cornish WebServices have been successfully marketing websites on the Internet since 2002 (before search engine Optimisation became popular). Contact us for a realistic quotation to naturally optimise your website for increased visibility in the search engines.
SEO Success Stories
Top page rankings NON-STOP for over 6 years for very competitive keywords in competitive industries. Many long term clients.
Ability to optimise for thousands of keyword phrases.
SEO in multiple languages
