Ethical Search Engine Optimisation

Ethical Search Engine Optimisation

Ethical search engine Optimisation involves following the guidelines set by the major search engines like Google and not trying to deceive them by inserting hidden text into the webpage.

Ethical search engine Optimisation involves creating a properly marked up website that gives clear information for both users and search engines.

In the long term, ethical search engine Optimisation is better.. Unethical Optimisation practices may get a website listed in the short term but long term the website is likely to be banned.

Why use unethical search engine Optimisation?

Cornish WebServices never use such practices. It is used be some companies to get adult websites listed and to market this material on search engines that do not openly permit such sites. This is one reason that Google and other search engines work hard to remove unethically optimised websites from their search engine directories.

Other names for ethical search engine Optimisation

Ethical search engine Optimisation has also been referred to as white search engine Optimisation. Unethical tactics have been referred to as black search engine Optimisation. Sometimes too much Optimisation has been done on a website, and the website is too full of keywords so that it is hard to read (as opposed to these keywords being deliberately hidden). This is known as over-Optimisation.

Search Engine Optimisation Services

Cornish WebServices have been successfully marketing websites on the Internet since 2002 (before search engine Optimisation became popular). Contact us for a realistic quotation to naturally optimise your website for increased visibility in the search engines.

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SEO work

"I was introduced to Cornish WebServices by a colleague who said that [their] advice and design work on his website had brought him to the top of the natural search pages in Google... That was in August and we are now on front page... Now searching high, bringing in customers, job done!... Thanks."

David Jefferson,
Director JI Software

Cornish CMS

"I am currently working on updating the website. This process is wonderfully user-friendly – many thanks!"

Michael Reeves,
Assistant Headteacher,
Garratt Park School,

View what other clients have said

Email usTel: +44 (0)330 555 4680

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