Why Paid Search (PPC or P4P)

Paid Search provides the fastest return on investment and is always cost effective. It is known under various names such as PPC (Pay Per Click) or P4P (Pay for Placement).

The largest supplier of services is Google with AdWords and this is by far the most important in the UK. There are other suppliers, and Yahoo Search! Or Facebook PPC are usually the next two to use. After this 2nd and 3rd tier paid search providers can be considered.

Paid Search can be used with various different objectives:

  • Brand Awareness
  • Increasing relevant visitors to a website
  • New enquiry details
  • New customer acquisition
  • Profit from sales

Multiple objectives can be used within any paid search campaign.

Paid search advertising is very responsive; setup times are fast and the way the ads are shown can be changed quickly according to previous results.

Next page > Why choose Cornish WebServices to manage your PPC?

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