About Cornish WebServices
We specialise in BOTH Marketing and Web Design.
We provide accessible website design, website redesign and maintenance, natural search engine optimisation, and a range of Internet Marketing services such as PPC (pay per click) management services to small to medium enterprises (SME), businesses, organisations and charities.
IT Helping Businesses
We have a strong background in using IT to help business and in marketing. We believe that the prime function of a website is firstly to attract relevant visitors to your business or organisation website, and secondly to provide the right amount of information and the correct image through the website content and design. This should generate repeat visits to the website. This first function has often been ignored by DIY websites and by website design companies who have put nearly all the emphasis on the graphic design at the expense of search engine positioning or search engine optimisation.
"If you would like a flashy, gimmicky website that no-one (including Google) can find, please use another web design company. All our websites are designed to be highly visible."
Dr Rachel Cornish, Director of Cornish WebServices
We are able to incorporate Flash or other multimedia into websites if this improves the design and impact of the website, and this is done in a manner that will not detract from the website visibility. We are also able to create animations and moving graphics where this enhances the appearance of the website. For large amounts of animations or Flash-based design we work in partnership with designers to achieve a final product that not only looks good but is also visible to search engines and still shows up well on platforms which do not support Flash, such as mobile phones or iPad tablets.
A Website Is A Marketing Tool
A website for any sized business or organisation should be more than just a web presence. It should be an effective marketing tool. A properly search engine optimised website can provide this.
Company History
We are a large, well established company made up of experienced professionals, many of whom have previously worked within large blue chip corporations or financial institutions. By keeping overheads low we are able to offer very competitively priced website and Internet related services. However we also have the skills to upgrade your website or to integrate it via a database into other information systems within your business.
Our company headquarters are based near Canterbury, Kent. We currently also work from Maidstone (West Kent), Cambridge, Ipswich, London , Letchworth (Hertfordshire) and Yorkshire. Our work is Internet based and we are not restricted by geographical location.
We have clients in many areas of the UK, including Kent (Canterbury, Herne Bay, Whitstable, Folkestone, Dover, Thanet, Medway, Rochester, Rainham, Gravesend, Maidstone and Tonbridge), Sussex, Surrey, Essex, London, Berkshire, Hampshire, Hertfordshire, Devon, Cornwall, Shropshire, Yorkshire, Warwickshire, North Wales and Scotland as well as a few clients located outside the UK.
Company Skills
We have particular skills in both IT and Marketing. We believe that it is this combination of skills that enables us to provide effective websites for businesses and other organisations.
Our staff have designed websites since 1988 - and some were using the Internet before it became popular. We also have expertise in other computer systems and databases, and can integrate these with websites.
Staff within Cornish WebServices have been providing tutoring for the Warwick MBA since 2000 in subjects such as Information Management, International Marketing, Analysis and Project Management.
Company Training
We do not invest in buildings or offices. We invest in people's skills and expertise. Cornish WebServices ensures that staff within the company are kept up to date with both technical skills and the Internet marketplace. We are subscribers to numerous online forums enabling us to know the latest developments on the search engines and related products, and we also carry out our own white paper research to keep us on the cutting edge of digital marketing technology.
Quality Issues
PPC Management. At the end of 2004, Google AdWords launched a Google AdWords Professional exam. From 1st January 2005, Cornish WebServices have adopted a policy of only using staff who have passed the Google AdWords Professional Exam to manage client PPC accounts. We think we were the first UK PPC management company to operate this policy. This ensures we can offer the highest standard of service to all clients. You can confirm this by clicking on the logo on the right.
Website Design. When designing websites, we validate all website code and test the website with a number of browsers including IE, Netscape, FireFox and Opera. All new websites are automatically checked with regards to accessibility and colour blind issues. We also regularly check all links are working, including those to other websites.
Search engine optimisation. All search engine optimisation work uses 'ethical' or 'white' search engine optimisation techniques. We do not risk client websites being blacklisted from Google through use of 'keyword spamming' or any other similar technique.
Accessibility. Cornish WebServices have always designed accessible websites and have used a range of different tools to check accessibility. This has included automated accessibility checkers. However a current inconsistency in W3C and WAI standards means it is not possible for websites with pulldown menus to pass the tests AND be easy to use with a screen reader such as JAWS. From 2006 Cornish WebServices now test websites with the JAWS screen reader as this produces a better website experience for those who rely on screen readers.
Summary of Services offered
The main areas of our business are:
- Accessible website design, redesign and maintenance
- Natural Search engine optimisation work
- Pay per click management services
- Email marketing and newsletter design
- Other Internet Marketing services
- Secure online payment provision
We also provide domain name registration, web hosting and online backup services for clients. We make use of 3rd party providers for these services as specialist hosting companies can provide the 24/7 backup required to maintain these services effectively.
How can we help you?
Internet Marketing
Increase the return on your website from better AdWords or SEO.
Website Development
A new business website, Ecommerce, multilingual websites or marketing websites. From design to marketing.
