Internet Marketing: eCommerce Marketing
What is eCommerce Marketing?
When setting up an e-commerce website or online shop several factors need to be taken into account. Usability is most important but an e-commerce site needs to be marketed fully with other factors such as optimisation and accessibility considered so that the website can maximise on sale enquiries and transactions.
How do you set up an eCommerce business effectively?
We get too many requests to do search engine optimisation on a new eCommerce website after the website has been developed and just placed live on the new domain
This is not an effective way of marketing a new eCommerce business.
If you are looking for marketing advice on launching a new eCommerce business, then contact us for a quick quotation on how we can help. Cornish WebServices particularly like to help businesses who recognise that the marketing of the website is as important as the visual design.
Developing an eCommerce website - the wrong way
The wrong way to launch an ecommerce business is to start with logos and branding, then build the website and the shopping cart and then think about search engine optimisation and Internet Marketing.
Developing an eCommerce website - the right way
To launch an eCommerce website successfully requires considering the marketing from the start. Logos and branding should be based on market research. Before the website is coded, keyword research should be undertaken to enable the website to be created as search engine friendly as possible.
New domain names take a while to be recognised in Google as trustworthy and important. Getting a website with relevant content into Google is therefore very important and implementing a pre-trade website will greatly help the website marketing once the full eCommerce website is launched.
Need help in defining or implementing your Marketing Strategy for your new ecommerce venture?
Call us on +44 (0) 330 555 4680 for a discussion on how we can help.
Cornish WebServices are primarily an Internet Marketing company. We design and build websites as marketing tools to achieve sales results, rather than just concentrating on the visual appearance. Contact us for more information on this type of work, and we can provide further information on the specific services and expertise we can supply.
