SEO Case Study - Targeting the Tail Keywords

SEO technique: Targeting the longer keyword phrases

What do you do when main target keywords are consistently at the top of the search engines?

You optimise the many hundreds or thousands of tail keywords. But targeting the tail is also useful in competitive markets where it is easier to get top position (number 1 position) for several thousand keyword phrases than to be in the top 3 for the main generic keyword.

Cornish WebServices have used this strategy to

  • produce a 57% increase in natural website visitors for a website which was already at the top of the search engines for most relevant searches.
  • produce increases in natural visitors of over 400% within a few months in competitive industries.

SEO technique: Targeting longer keyword phrases

A large set of longer keyword phrase were selected based on historical keyword research with the aim of adding an extra 300 top rankings per month for keywords phrases attracting a small number of regular searches.  

number keywords in top 3 og Google for dryoutnow

The SEO results far exceeded expectation and within 12 months the client website has many thousands of keyword phrases in the top few positions on Google. Over 4,000 of these keyword phrases (at positions 1-3 in generated natural traffic to the website, and after 12 months of work the client website had over 6,500 keyword phrases showing in positions 1-3 on This work was responsible for a significant increase in useful natural visitors to the website.


Targeting the longer keywords in high volumes (many hundreds, preferably thousands of keywords) is a very effective search engine Optimisation technique that gives high quality natural traffic in a sustainable manner. Targeting the longer phases also helps the shorter main keywords.

This type of SEO technique is essential to get as much natural traffic as possible and is similar to paid search techniques of ‘targeting the tail’ in competitive markets.

Search Engine Optimisation Services

Cornish WebServices have been successfully marketing websites on the Internet since 2002 (before search engine Optimisation became popular). Contact us for a realistic quotation to naturally optimise your website for increased visibility in the search engines.

Has your website been 'optimised' for a few keywords but levels of natural traffic seem low? If so contact us for serious search engine Optimisation work targeting many hundreds of searched on keyword phrases, and not just the 10-20 main keywords.


SEO work

"I was introduced to Cornish WebServices by a colleague who said that [their] advice and design work on his website had brought him to the top of the natural search pages in Google... That was in August and we are now on front page... Now searching high, bringing in customers, job done!... Thanks."

David Jefferson,
Director JI Software

Cornish CMS

"I am currently working on updating the website. This process is wonderfully user-friendly – many thanks!"

Michael Reeves,
Assistant Headteacher,
Garratt Park School,

View what other clients have said


SEO work

"Cornish are the SEO experts who've been keeping me at the top of Google for the past 7 years at a reasonable price."

Raymond Mason,
Business Development, Praetorian Guards Ltd

SEO Work

"May I take this opportunity to thank you for all your help and advice during the past year - and excellent SEO work - all much appreciated and I look forward to working with you in the new year."

Ken Christensen,
Dantech Ltd

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