Internet Marketing: Viral Marketing

What is Viral Marketing?

Viral marketing is ‘free’ in that you do not pay directly for any advertising. Instead you rely on the power of the social online networks to promote your website and products through emails and shared stories and links.

The main places for online viral marketing in the UK are Facebook, Twitter, Google+, MySpace, YouTube and Bebo.

When online viral marketing becomes large it spreads 'offline' into the print and TV markets. When this happens the benefits to the business are huge.

In the medium / long term, for some market sectors, viral marketing offers HUGE benefits. It harnesses the power of the web2.0 social networks to communicate via friends and groups and can spread very quickly with the right material. Think flying penguins.

  • Unpredictable results
  • Huge potential benefits
  • Becoming increasingly important in targeting certain age groups and profiles
  • Main disadvantage is it is hard to control and turn off once started. So better for businesses seeking to grow their sales.

Are you unsure of the potential of viral marketing for your business?

If the answer is yes, then contact us for a quick quotation on how we can help. Cornish WebServices have experience developing viral marketing campaigns in different markets.

HELP! Where do I start with Viral or Web2.0 Marketing?

The first step is to assess whether your product or service is suitable for viral marketing. Some products will naturally work better than others. Contact us for advice on this.

If the market is suitable, we can then produce a schedule of suggested activities aimed at producing high quality news stories or mini-applications which can be promoted on the social networks.

Need help with Viral Marketing?

Contact us for a discussion on how we can help. We are currently providing Viral and Web2.0 marketing for clients in a range of industries such as video shooting and editing, and selling products such as DVD's.


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