Marketing on the Internet and Beyond
A Total Marketing Service
We specialise in marketing businesses on the internet via optimised websites. We can also provide offline marketing to work alongside your internet marketing. Our services include:
- Market research
- Brand Strategy
- Channel Strategy
- Branding creative
- Direct Marketing
What is Internet Marketing?
Cornish WebServices prefer designing websites as marketing tools. Why create a good looking website that no one (including Google) can find? We have many years experience of working with businesses to design, create and market websites, with all processes aiming at maximising your Internet presence. Need help in defining or implementing your Internet Marketing Strategy?
Effective Internet Marketing should be considering
- Effective website design so your website is visible on the search engines
- Complimentary Internet advertising techniques to further promote the website and increase visitors
- Effective website design in converting your website visitors into sales or enquiries
- Measurement of return on investment, allowing further improvements to be made.
The Internet is (or should be) a marketing dream!
Easy and fast access to conversion data on the success of marketing campaigns allow a very fast response so that effective campaigns can be increased and ineffective ones stopped. Compared to direct mail, radio or TV advertising response times are faster and the assessments of benefits or ROI more reliable and easier to handle as very little manual data entry is required.
But why do some companies do fantastically well whilst others do not? We think the answer is very simple:
- A successful Internet business considers Internet Marketing from the website design phase.
- A successful Internet business views the website as a marketing tool
- Less successful Internet businesses consider "website advertising" after the website has been produced.
- Less successful Internet business want a website that looks nice
Types of Internet Marketing
Internet Marketing may contain elements of:
- Search engine optimisation on both traditional search and elsewhere on the Internet
- Paid advertising on the search engines, known as PPC (pay per click) advertising
- Paid (PPC) advertising on locations other than traditional web search
- Banner advertising and other forms of paid advertising (pay per impression)
- Viral marketing and marketing on the web2.0 and new social networks
- Online articles PR distribution
- RSS and news article feeds
- Email marketing
- Newsletter signup
- Links with non-Internet advertising (using your website in tandem with print / broadcasting or other advertising)
- Customer feedback
- Provision of customised offers based on customer history
- Website conversion (is your website designed to sell?)
- Measuring the ROI (return on investment) of the different parts of online marketing
- International considerations (if relevant)
We believe that the Internet provides the most cost effective advertising for most businesses. Do you?
- Is your business making full use of the Internet for promotion?
- Do you know how effective this is (What is the return on investment)?
- Are you making use of the newer Web2.0 Internet technologies to promote your business?
Is your Internet Marketing Advice up to date (e.g. are you aware Flash can now be search engine friendly?)
If the answer to the above is no, then contact us for a quick quotation on how we can help. We can usually supply advice or most forms of Internet Marketing to new clients quickly. The exception is sometimes SEO as we often have a queue of potential clients for this work (as historically we have an excellent track record for SEO).
Cornish WebServices are primarily an Internet Marketing company. But we work closely with leading marketing academics and experts in other forms of marketing on Total Marketing projects, particularly for larger companies with an International Marketing requirement. Contact us for more information on this type of work, and we can provide further information on the specific services and expertise we can supply.