Internet Marketing: Email Marketing
What is Email Marketing?
Effective email marketing is concerned with sending emails to contacts and encouraging them to take an action as a result. The emails therefore need to arrive, be seen, be read and acted upon.
When Cornish WebServices design HTML emails for email marketing, we design to these principles. Looking good with all images viewable on full screen appears very low down the priority list. Getting the design and copy effective will have a significant impact on the email effectiveness, and is essential to get the high conversion rates our clients enjoy.
Recent campaigns for new newsletters have seen:
- 11% response rates
- 21% email open and read rates
These are significantly above industry average, and this is down to careful research into email design and copy.
Email marketing is the most effective tool at converting existing contacts into 'sales’.
- Short timescales to implement
- Cost effective in terms of cost per visitor to website
- Best method of moving contacts along the decision process to help them purchase your product or service.
- Also maintains brand awareness.
Do you currently use email marketing? Are you getting the expected returns on your current email marketing campaign?
If the answer to any of the above is no, then contact us for a quick quotation on how we can help
Visit our Email Marketing pages:
- Email Marketing - an introduction to email marketing
- Cornish Emailer - our hosted email marketing system allowing clients control over their own email marketing campaigns
- HTML email template design - our email template design service
Cornish WebServices have been managing email marketing campaigns for clients since 2003. We are always able to offer this service to existing clients, and can sometimes take on new clients on this area. We do give priority to existing clients.
Need help with Email Marketing?
Contact us for a discussion on how we can help. Or read our articles on Email Marketing. The following pages in particular may be helpful.
