New year, new website?


web designA new year means a fresh start and a fresh outlook for businesses looking to advance and grow in 2013. Many of us are reflecting on the past year and thinking about what we could do better, exercise more, give up smoking, buy a yacht and sail around the Caribbean?  We can apply these same goals in business. You may already have a website and online presence but you may be setting aims ahead of the new financial year approaching. Now is the time to review your current performance and options and set some realistic and achievable goals for the New Year.

New Year’s website resolutios:

Take a good hard look at your website and assess the following aspects:

  • The appearance - does the appearance of your website match the branding image you need. Aesthetics are everything for companies selling a particular product or having a specific service. For example, technology companies need to continuously update their website to look more ‘modern’ as an old website would reflect on the type of services being offered.. Also, it’s not good enough to say ‘the website looks nice’ if the functionality and user experience is poor. First impressions are everything to most searchers.
  • The sales - if you have access to the stats, look at them in detail or ask your website manager for a report. What products or services are popular and which are not? Ask yourself how you can get users to interact with your website and increase the leads.
  • Content - Analyse what information is most popular and how you can use this to generate more sales and leads. Are you updating your site regularly? Keeping the content of your site dynamic is the key to higher search engine rankings and a more informative site. Do you have a news or articles blog to add regular content and give users insight to company activities.
  • Search engine optimisation - how are your rankings for your particular key phrases? Do you have an SEO strategy, implemented by a reputable SEO company? Refresh your keyword focus ahead of the New Year.

There are many other aspects which can be reviewed such as the use of social media, your mobile website presence and more. Possessing the latest industry practices, Cornish WebServices can help you with your web design, or online marketing activities in the New Year. For more information please call 0330 555 4680 or fill out a contact form.

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