Video Marketing Top Tips
09/08/2011
More people are utilising video marketing to enhance their business. There are many ways to make the most of this useful marketing tool.
The first step is to try out video to see if it works for you. You don’t need a lot of professional software to get started, just make your content is interesting and enjoyable.
To find out more tips read the following article in SocialMediaExaminer:
Are you using videos to market your business? Are you wondering how to get started? Do you need some ideas to improve your videos? We asked our writers to share their best tips on how to make video marketing easy for you.
Written by Cindy King, 4th August 2011.
Comment:
Cornish WebServices help clients where appropriate to publish video content whether this is on the website itself or on channels such as YouTube. Adding them in a way that is useful for search marketing is important for any business wanting greater visibility on the Internet.
Taking YouTube as an example, the search algorithms on YouTube are different from those on Google. Effective ways of helping SEO on and from YouTube include:
• Share the video on YouTube. YouTube is a social platform and sharing is a key metric
• Ensure the video title has good keywords but the title must also look interesting
• Ensure the video description has good keywords as well as a good description
• Use the keyword tags effectively to include all major keyword phrases
• Post links to your video from your website using keyword rich anchor text in the links
• A link back to website from YouTube description is also helpful for your website
• Transcripts of videos are a great way of adding extra SEO friendly content to a website
For help with video campaigns and internet marketing contact us today.
