Google+ and Personalised Search


If you use the new social network Google+ to share information, this could be increasingly used by Google to personalise search.

Google first introduced Social Search a couple of years ago. This is where Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results.

Google believe “you should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to... all from one search box”, so to this end it is aiming to make your searches even more personalised by bringing results that are specific to your interests shared on Google+.

Google’s introduction of their own social network has enabled them to increase search personalisation and now Google integration with Google+ means three new features have been added. These are Personal Results, Profiles in Search and People and Pages.

Personal Results will enable you to find information just for you, such as Google+ photos and posts, that only you will be able to see. Profiles in Search enable you to immediately find people you’re close to or might be interested in following.

People and Pages will help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks.

So signing up to Google+ means more social possibilities and using Google's earch engine will also now mean that search results will become part of your personalised social experience.

Cornish WebServices can advise you on the latest innovations in social networking and internet strategy for businesses. We can help you to set up a social profile on Google+, Facebook and Twitter. To find out more read our social media page.

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