Beware of Over Optimisation Pitfalls


Google have always kept an eye on over optimisation to ensure that the standards of SEO are maintained. However, recently it has been announced that Google is stepping up its analysis of over optimisation.

Google has previously penalised content writers that implement too much poor SEO on websites or across the internet - by say keyword stuffing or writing self serving articles that don’t contain enough informative content.

However, there has been a recent announcement that Google will be updating its algorithms yet again and getting tougher on those who flout the rules. This means that some sites that previously got away with it will now be penalised for poor quality SEO.

However, there is nothing to worry about if you already publish high quality content. There are some pitfalls to look out for though, if you think you may be at risk of being de-indexed by Google.

Make certain you build your navigation for users and not search engines. This shows you are focussing on the real person and not on pleasing Google. Another tip is to try and avoid repeating keywords in page titles, descriptions and meta data.

Most of this will be obvious to website owners or SEO managers who already ensure quality content on their websites, it is just the ones who continue to flout Google’s ever stricter content laws that need to be aware.

Cornish WebServices provide experienced SEO management. We always ensure that our copywriting is of the highest standard when creating websites and articles for clients. We also keep ahead of Google’s algorithm changes to ensure we are passing on the knowledge to our clients.

For more tips on how to avoid over optimisation pitfalls and to find out about our fantastic search engine optimisation management visit our SEO services section.

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