Welco Website Enjoys PPC Success


eXtraSearch, a division of Cornish WebServices, were asked to manage a pay per click (PPC) campaign by Brady Corporation. The PPC project was needed for their Welco ecommerce website, which sells industrial and commercial workplace equipment.

Brady Corporation wanted a professional PPC agency to manage their pay per click account in an efficient manner. eXtraSearch have several years experience of creating and managing PPC campaigns. With an in-house team dedicated to paid search who are Google Adwords qualified, clients can rely on excellent service.

Work began on the Welco website during the middle of last year and there have been some impressive results over the last six months. eXtraSearch carried out an initial account optimisation with detailed keyword/market research. On-going management and account optimisation were then introduced to improve ROI for the Brady Corporation.

Traffic has increased to the website and the click through rate has risen significantly. The overall conversion rate has increased by over 5%, which has resulted in profitable sales for the company. The cost per conversion, which measures how much it costs to achieve a sale or catalogue request, has now significantly dropped.  

The Welco website is now extremely well optimised which has resulted in it being a more profitable vehicle for the Brady Corporation to sell their products online. For more information on the Welco range of workplace equipment visit www.welco.co.uk

To find out more about eXtraSearch and their PPC management expertise visit www.extrasearch.co.uk

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