Mobile Phones May Take Over from Computers for Online Purchases


By 2015 the majority of online purchases and transactions may be done via mobiles, Google predicts.

A recent article in Direct Marketing News tells us more:

Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said on February 4th.

“Marketers must follow the four B's,” said Shapiro (Google's director of small business marketing), speaking at a Direct Marketing Association (DMA) breakfast at Google's New York offices. “Be relevant. Be found. Be engaging and be accountable.”

Consumers will also digest 80% of all visual content through digital by 2015, he added. Shapiro said 1.9 billion people globally were active on the Internet by the end of last year, while 5 billion people were mobile subscribers and more than 800 exabytes of digital information were created.

Google predicted that 5 billion people will be active on the Web by 2020, while 10 billion people will be mobile subscribers, and 53 zettabytes of digital information will have been created.

Read more at Direct Marketing News

Written by Juan Martinez, February 4th 2011.

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