PPC success - Sales increase over 5 times
Paid search (Pay per click) advertising through for example AdWords will often produce a high ROI very quickly. But more importantly spend can be added and adjusted to produce the desired ROI for individual products.
Cornish WebServices were asked to manage the PPC campaign for a luxury hotel chain with the aim of increasing room sales, particularly during the low season. Within this we advertised both nationally and specifically for individual hotels.
During the first year of our PPC management the following were achieved:
- ROI increased 4 times in 2 months
- Number of sales increased more than 5 times
- Visitors up by 127%
- Cost per click (CPC) reduced by 28%
How was this achieved?
Our PPC account management included individual budgets by hotel, ad testing and optimisation, geo-targeting and long tail keyword selection
For more information on this case study or PPC management please contact Cornish WebServices.
This PPC article was created on 20th January 2009
