PPC (Pay Per Click) or Paid Search Articles
PPC (Pay per click) or paid search related articles and information from Cornish WebServices. This includes items of PPC news, information on Cornish Paid Search policy and some case study information..
- PPC Tips and Tools - 24/01/2012
Did you know that when you create Google Ads in your PPC campaign, they are automatically displayed on partner sites such as Ebay, Amazon and AOL? This can be a good... PPC management article 1 - Look Out for Negative Keywords - 17/01/2012
Negative keywords are an important part of your PPC campaign. These are keywords that you don’t want to be used in online searches to find your ad, so they must... PPC management article 2 - How to Reduce CPL Whilst Increasing Spend - 05/01/2012
When managing PPC, reducing cost per lead (CPL) enables managers to reduce spend. This is achieved by keeping the best performing keywords and pausing the poor... PPC management article 3 - PPC Perfection Takes Time - 16/12/2011
It takes years of experience to be a good PPC Manager and get the most from paid search advertising. Those who think they can pick up Google AdWords and Analytics... PPC management article 4 - Get Your Ad Rank Right - 09/12/2011
There are several things that can affect the ranking of an ad on Google, including bid changes and quality score. PPC Managers need to take these factors into account,... PPC management article 5 - Be Proactive with your PPC - 02/12/2011
For PPC Managers and those who use Google AdWords, it is vital to keep up to date with changes in pay-per-click advertising to ensure your websites are being fully... PPC management article 6 - Google Launches AdWords Editor 9.7.1 - 25/11/2011
A new, upgraded version of Google AdWords Editor has recently been released for Windows and Mac users. AdWords Editor 9.7.1 offers improved performance and has several... PPC management article 7 - Social Media Monitoring of Negative Keywords - 28/10/2011
When managing PPC advertising, you need to keep an eye on negative keywords. However, to analyse the negative effect of a keyword is often only possible when you look... PPC management article 8 - Knowing When to Pause PPC Keywords - 20/10/2011
Not every keyword you choose in your Google AdWords campaign will be effective. At least with Google Analytics you can analyse which keywords are working for you.... PPC management article 9 - Using AdWords Call Extensions - 13/10/2011
Call Extensions make it easier for customers to contact you via your PPC ads. They are a Google AdWords feature that allow you to add the phone number to your online... PPC management article 10
