Google AdWords

Google AdWords is the market leader in Pay per Click marketing and in our experience it usually offers the best ROI for UK businesses. For some markets, other pay per click providers such as Yahoo! Search Marketing may offer a better ROI. More detailed information on all these other PPC providers is on our pay per click providers page.

This page summarises the major benefits of using Google AdWords PPC Advertising to promote your website.

Contact Cornish WebServices for a realistic quotation to manage your Google AdWords pay per click (PPC) advertising campaign. We are also able to offer very competitive quotations for managing a broader range of Internet Marketing activities such as pay per click advertising, natural search engine optimisation, reciprocal link management, and submission to relevant Internet directories. The reason for this is the significant overlap in work for many of the above services.

Maximising ROI on Google AdWords for a given advertising budget.

With Google AdWords marketing, you are able to reach your customers at the precise moment they are looking for your products or services. When users search on Google, they a’re demonstrating which products they are interested in. With AdWords ads, your customers will see your ad next to relevant search results they have requested. In addition, your ads could also appear on relevant search and content sites within the Google Network. With Google’s precise targeting and the ability to control how much you a’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget.

Targeted Advertising with Google AdWords - Showing the ad to people who want what you have.

With Google AdWords marketing, you only reach people interested in your products and services. That is because your ad only gets displayed to people seeking information related to the keywords chosen. So instead of looking for an audience, you have an audience that's looking for you.

Wide Advertising Coverage with Google AdWords

Your ads can appear on Google.com or on regional search results such as google.co.uk as well as the Google Network of search and content sites, which includes AOL, and Amazon. The Google Network reaches more than 80% of Internet users worldwide. Whether you need to make contact with countless thousands or a select few, Google AdWords can reach them on a regional, city, county, national or global level. AdWords even allows you to create your own customised target area by designating a geographic radius or boundary. And, should you need to advertise internationally, AdWords lets you target your ads in about 40 different languages, throughout more than 190 countries.

Google AdWords gives payment by results.

One reason AdWords ads have such incredible ROI (return on investment) is that your "I" is so little. You decide what you a're willing to pay for each click on your ad, and you place a limit on what you'd like to spend each day (there's no minimum spending requirement). Your cost-per-click could be as low as 4p, and you only pay Google when people click on your ad. That means you're investing in definite leads, not hit-or-miss ads.

Google AdWords allows continual Improvement by results - See what's working. Then do it again.

Unlike other advertising, you can do more than just put your AdWords ads out there, cross your fingers, and hold your breath. Instead, with online tracking tools, you can keep a close watch on their effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views. And, your AdWords ads can be continually altered and refined to drive even better results.

Google AdWords PPC management by UK company.

Cornish WebServices provide a PPC management service including campaign management to UK businesses and organisations. We can handle target markets in the UK or worldwide.

We sometimes use bid management tools, but not always, especially for smaller advertising budgets. We also provide a PPC consultancy service to those who wish to carry on the day to day management of the campaigns themselves.

Cornish WebServices have adopted a policy of only using staff who have passed the Google AdWords Professional Exam to manage client PPC accounts. We think we were the first UK PPC management company to operate this policy. This ensures we can offer the highest standard of service to all clients.

Google AdWords PPC management prices and fees.

Read more about how our prices for AdWords management.

Looking for a company to manage your Google AdWords campaign?

Cornish WebServices have extensive experience in both B2B and B2C type markets (mainly English language based in both the UK and non UK markets). We also provide natural search engine optimisation services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings.

Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google AdWords Professionals to handle client budgets. We were probably the 1st UK PPC management company to do, and are still one of a very small number that do not allow 'unqualified staff' to manage client PPC campaigns.