Website Design

   

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Marketing Websites

What is the purpose of a website?

  • To look nice
  • To be an online brochure
  • To be an effective marketing tool
  • To sell products or services online (eCommerce)

If you are after a website just ‘to look nice’ or because you feel your company or organisation is important enough to ‘need a website’, then Cornish WebServices may not be the right company.

Cornish WebServices believe that all websites should be marketing tools, and provide a huge benefit to any business or organisation. An effective marketing website will:

  • Be highly visible and attract visitors
  • Look good and keep visitors for more than 2 seconds
  • Be easy to navigate and use and keep visitors for more than one minute
  • Be memorable
  • Drive visitors through to a signup / enquiry / sales pages

To create an effective marketing website therefore requires the following skills:

  • Search engine optimisation
  • Graphic design
  • Website usability knowledge
  • Graphic design / usability / cognitive behaviour expertise
  • Knowledge of website visitor behaviour and designing for marketing

Search engine optimised websites will be easily found by Google, and appear in the top few natural listings for a large number of search terms. This is perhaps the most important aspect of any business website, and if this is done well the return on investment is huge.

A good design is required to ensure visitors do not leave straight away. But design is not just about ‘looking good’. The website must also be usable. A website designed considering website usability issues will be easy to view, navigate and gain information from.

But an effective marketing website also aims ‘to drive’ visitors through the website to certain pages, rather than simply creating an easy to navigate brochure.

Looking for an effective marketing website?

As Cornish WebServices are an Internet Marketing company, then we prefer to design websites as marketing tools which create value for a business, rather than a simple ‘online brochure’ for visitors to simply look at. Cornish WebServices have been designing search engine optimised websites as effective marketing tools since 2002. Contact us for a free no obligation quotation.