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We were asked by Countrystyle Group to resdesign their website, firstly to offer a more modern design with better navigation pages and secondly to increase visibility through SEO.
The Countrystyle Group is a leader in the application and use of GREEN technology, being at the very forefront of "resource recovery", recycling both inert and organic waste material of all kinds into reusable, sustainable end products.
It was therefore important that the new website should emphasis the green credentials of the business but also give a more professional apperance. The earlier website was more suited to a small business.
To help convey the message of 'Think Green' a set of straplines were used on the homepage to add interest through changing images and words.
Following launch of the new website the reaction was very favourable with visitors staying much longer on the website, and the website being more visible in the search engines.
We also produced email newsletter designs both for the electronic version of their regular newsletter and for special service announcements and updates.
