Maximise Twitter's Potential for Business Marketing


Do you want to make Twitter work as a marketing tool for your business?

Online magazine Social Media Examiner have provided several tips to help you do this.

First of all, they say, you need to define what you want to promote. For example if you are a restaurant wanting to let people know what you do, you could post your latest menu.

Another way to make Twitter work for you is to create a conversation strategy. You need to talk about things that interest your customers or potential customers.

You also need to organise your Twitter community with Twitter lists, which help you focus on individual conversation streams.

The last tip is to keep editing your Twitter community by adding people or deleting those that you follow who are not relevant to your business.

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