The Impact of Brand Marketing on Twitter


Twitter is increasingly becoming an avenue for marketers to engage with social media users.

However, as Twitter develops its business side, how will users respond well to new innovations like Promoted Tweets – where ads from brands appear in Twitter feeds?

After all, many people use Twitter to simply connect with friends and find out the latest gossip, rather than following brands.

Read eMarketer for more:

Most users are on Twitter to communicate with friends, get news or be entertained. But brands are making an impact.

Written on, 2nd September 2011.


Twitter can be a great marketing tool for businesses to connect with their customers online, if used in a strategic way. Cornish WebServices can offer advice on social media for businesses and help set up and manage Twitter accounts for clients. We ensure each business is communicating the right message and engaging with their audience.

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