How to Convert Social Media Traffic into Leads


If you are a business that uses social media the biggest issue is how to convert traffic into leads.

If you don’t have a good lead generation process then valuable traffic could be wasted. You need to utilise social media content to ensure it is working for you. The status update, the blog post and the landing page all contribute to convertible leads.

For more information read Social Media Examiner:

Are you getting traffic from social media? Want to convert some of that traffic into leads? This article will share six easy ways to turn lurkers into leads.

A little background starts by evaluating your current lead generation process and whether it’s helping or hurting your efforts.

It’s important to understand the relationship among your lead generation strategies, your social media channels, your blog and your landing pages. Many times when we think of generating leads in social media, we look at the content we’re posting and neglect to look at the surrounding elements that also touch the user.

Written by Nichole Kelly, 20th July 2011.

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