Use KPIs to Measure Social Media Effectiveness


A recent talk at the Web 2.0 Expo tradeshow has revealed the importance of looking at the long-term effectiveness of a business website’s social media campaign.

Instead of focusing on immediate return on investment (ROI), people should look at the key performance indicators (KPI) of their social media activity that will tell them whether they are reaching the goals they set out to achieve.

Read more in this article on

One of the most packed sessions at this last's Web 2.0 Expo in San Francisco was "Measuring the Future: New Metrics for New Media," a solo talk given by Margaret Francis, Vice President of Product at Lithium, one of our top 10 social media monitoring vendors.

"Social media is an effective way to create awareness of and interest in products and services," she told the 400 onlookers. So, how do you do that?

Written by J D Lasica on

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