Google's new "+1" Feature Rivals Facebook "Like" Button


Following recent rumours that Google may be investing in social media, they have now introduced a feature which may rival the popular Facebook “Like” button.

The “+1” feature is integrated directly into the Google search engine and will be shown next to each link in the search engines results. If you +1 something your name becomes associated with that link across the web.

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Google is making a big new push into social with a feature called “+1” that is similar in purpose to the Facebook “Like” button, but integrated directly into the world’s biggest search engine.

Starting Wednesday, users who opt into the +1 button experiment (and soon everyone else) in Google Labs will start seeing a +1 icon next to each link in Google search results.

Google defines this action as a “public stamp of approval,” and it is exactly that. When you +1 something, your name becomes associated with that link “in search, on ads, and across the web,” according to the company. It also shows up in a feed on your Google Profile, which is required to use the product.

Written by Adam Ostrow, March 30th 2011.

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