Google+ Can Boost Online Marketing
26/10/2012
Google+ is a rapidly growing social network and now has 250 million users. Google will soon make a Google+ account mandatory for all Gmail account holders so this will help to further boost the number of users.
Google+ is a really great tool for marketing businesses online. Because it allows users to tailor updates to different audiences within different Circles, it can be a great way to personalise marketing messages to customers and followers.
Google+ business pages also naturally show up high in search results, which makes it a great tool forsearch engine optimisation.
There are some things that can be done to ensure Google+ profiles appear high up on the search engines too, for instance an About Us page should include plenty of relevant keywords and links.
Business users should post regularly on Google+ if they want to achieve followers and interest their audience. Plus they should also respond to any engagement they get and find relevant conversations and users to engage with.
Google+ also has a new Events feature which allows companies to send customised invitations out to anyone online, once accepted these invitations automatically sync with Google Calendar.
To see other ways Google's social media website has been developing since its launch read our suite of articles commenting on Google+:
- Google Plus usage
- Internet Marketers Choose Google Plus
- Google Plus Enhancement
- Using Google Plus for Business
- Google Plus Future
Cornish WebServices can offer social media advice to businesses, including setting up and managing Google+ Accounts. We know how to make social media an important tool within internet marketing and can offer strategic advice as well as management of a company’s online marketing. For more information browse our website today or call 0330 555 4680.
