Is Facebook Advertising Worth the Fuss?


Facebook display advertising is ever more popular because of its global reach, but some are now questioning whether it is worth the investment.

Taddy Hall argues Facebook isn't the best place for conventional ad campaigns because advertising doesn't capitalize on the natural strengths of the network:

Given the steady stream of data detailing the impoverished performance of advertising on Facebook..the important, unresolved question seems to be whether Facebook advertisers are fanatics or lunatics.

Just as I'll leave that question to qualified psychiatric professionals, advertisers would be advised to select the right people (and platforms) to help with their specific "jobs."

Read more at Advertising Age

Written by Taddy Hall, February 15th 2011.

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