More Spend on Digital and Social Media in 2011
23/02/2011
A recent survey of marketers has revealed an increased interest in online consumer behaviour. 80% said they plan to spend more on digital projects in 2011, including corporate websites and social media.
An article in MarketingProfs reveals more:
Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused on corporate websites and social technologies, according to a survey from AnswerLab.
Among the 80% of surveyed marketers planning increases in digital, 26% say they plan a significant increase and 54% plan a slight increase. Only 5% plan a decrease in their digital work in 2011.
Read more at marketingfprofs.com
