How to Improve your PPC Campaigns


PPC managers can find ways of improving the performance of the PPC campaigns they are running.

These include leveraging existing campaigns, using Microsoft adCenter, creating display advertising, reconnecting with website visitors who did not convert and using the social networks as PPC advertising platforms.

For more on these PPC tactics read

It happens to all of us eventually. We manage our PPC campaigns day in and day out and then one day — boom! We hit a wall.

What do I do next? Is this really all I can get out of my PPC campaign?

Written by John Lee, 27th June 2011.

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