Google's Display Ad Revenue Overtakes Yahoo's

In the first quarter of 2011, Google has for the first time overtaken Yahoo with its display advertising revenue.

Google's display ad revenue share is now 14.7%, where as Yahoo's is 12.3%. Google has used relationships established through its search engine status to move into display advertising.

For more read search engine land:

Move over Yahoo, there’s a new display advertising champion in town, as of the first quarter of 2011. You may have heard of the company, as they’ve also been dominating the search advertising category. 

According to a new report from research firm IDC, Google’s net U.S. display advertising revenue share grew to 14.7% in the first quarter of this year, from 13.3% in the fourth quarter. Meanwhile, Yahoo!’s declined from 13.6% to 12.3%. Microsoft declined to a 6.5% market share in Q1 and Facebook rose in prominence with 8.8% of the market.

Written by Pamela Parker, May 27th 2011.


This shows how display advertising is becoming relevant and lucrative for top market share leaders in the internet community. This reveals individual businesses and companies should not just concentrate on natural search or social media, PPC is a cost effective and vital way to reach your audience.

Published on 27/05/2011

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