Geolocation and Internet Marketing


Geolocation can be used for internet marketing purposes. Online businesses can target customers who are literally in front of them.

But many people with Smartphones say that privacy concerns prevent them from sharing their locations.  A recent article on Social Media Examiner explains how location can be used for digital marketing purposes:

2011 has been hailed as the “year of geolocation.” Alas, so was 2010. As was 2009 and 2008. Yet geolocation services like Foursquare and Gowalla continue to seek mainstream audiences with limited success.

Most smartphone users have never used a geolocation app.  What’s holding them back?  And how should marketers approach these emerging technologies?

Written by Jamie Beckland, April 14 2011.

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