New Email marketing campaigns for the Spring


Spring is a good time to start email marketing campaigns. At least this is the case for many of our clients. February/March sees the launch of new email marketing campaigns for three of our clients in very different market sectors.

Cornish WebServices are able to handle a range of email marketing requirements as the latest marketing campaigns demonstrate. These include the property investment market, the healthcare industry, online shopping and a business B2B campaign.

In each of these cases we will be developing the html email template to maximise the return on investment. This means considering the way the emails will be opened (and so some emails need to be sent with no images).

In 2008 most people and businesses are aware of UK email marketing law with unsubscribe lists required. When we send emails out for clients we always report back on the numbers received / bounced / opened and forwarded, within the first few days and within a few weeks.

For most email marketing camapaigns we will also create website landing pages and can link these in with Internet Marketing tracking systems to compare the relative values of different forms of advertising.

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