A growing number of businesses are using video content to expand their marketing as well as improve their search engine optimisation. Video content is a marketing winner - easy to view, easy to share, and highly valuable for SEO as modern search engines place more and more emphasis on multimedia content.
You don't even need to have top end professional software and Hollywood-style production values to get started with video SEO to benefit your business. The important thing is to make sure your video content is
- Entertaining - so people actually want to watch it
- Relevant and informative - so it serves a purpose to customers and prospects
- Brief and effective - a series of short 2 minute videos is more effective than one hour-long epic
- Strongly branded - it should be clear that the video is associated with your company
Cornish WebServices can help our clients to put together and publish video content to help with marketing and SEO. Sometimes it is better to embed the content on the website itself (although streaming bandwidth and load times need consideration) but for search engine optimisation and ease of management there can be greater benefits in starting a business channel on YouTube or Vimeo and then embedding media onto the website from these platforms. YouTube especially often acts as a "video search engine" - it often refers to itself as the second biggest search engine in the world - so content often needs optimisation for these platforms as well as for other content search engines like Google and Bing.
Try having a look at our Video Marketing Top Tips, or give us a call today on 0330 555 4680 to find out how we can help you make best use of multimedia on a variety of social and website platforms to boost your marketing and expand your business.