"Great news re SEO rankings. "
Search Engine Optimisation of Existing Websites
Is your existing website hard to find in the search engines?
We can help improve rankings on most existing websites through various different search engine Optimisation techniques.We have experience at handling anything from small static websites of a few pages, to large static websites, dynamic websites, shopping carts and a range of CMS systems.
The work (and hence costs) involved varies enormously, depending most on:
- Quality of the website code
- Competitiveness of the market
and then to a smaller degree on the
- number of pages
- amount of existing page copy
Large dynamic websites can sometimes be search engine optimised very effectively with only a little work, giving dramatic results within weeks to months. Smaller, poorly written websites may take longer as we effectively need to rewrite the website code.
For most search engine Optimisation work, Cornish WebServices end up completely rewriting the code (sometimes with almost no visible change apart from faster loading) to increase rankings on the major search engines. There is a myth that dynamic websites or shopping carts cannot be search engine optimised. Although many shopping carts and database driven websites are written (badly) so that they are not indexable by Google, this need not be the case. Cornish WebServices can successfully optimise these types of website.
Search engine Optimisation timescales
We can get websites indexed in Google within days, but high rankings can take time and it is unrealistic to expect less than 3 months. In very competitive markets timescales of 6-9 months are typical to gain top place on Google.
How to choose a search engine Optimisation company
A good search engine Optimisation company should not need to advertise their services through PPC advertising, but should appear naturally high in the search engine rankings. Therefore avoid any SEO company that advertises through PPC listings.
Ideally we would recommend choosing any company that appears high in the rankings for words such as 'search engine Optimisation'. However some of the companies in the top few places are using short term 'unethical tactics' that are frowned upon by Google. These risk being dropped from Google. If a company uses such tactics on their own website, then we advise not using them as you risk your website being removed completely from Google. Larger SEO companies on the top page are currently using other forms of paid advertising (paid links, paid news links and sponsored ads) to maintain top page positions.
The best choice is therefore a search engine Optimisation company that appears on the top few pages of the search engines AND guarantees only to use ethical techniques.
Cornish WebServices only use such techniques. We do not advertise our search engine Optimisation services through paid advertising, but successfully rely on visitors from the major search engines and from recommendations for all our search engine Optimisation work.
