Disadvantages of Search Engine Optimisation

Search Engine Optimisation Disadvantages

There are millions of web pages giving the advantages of search engine optimisation.

But what are the disadvantages of search engine optimisation?

This page is short, mainly because the positive benefits of search engine optimisation are huge and the negative benefits small.

Cornish WebServices Ltd have had highly ranked website since 2003, and have first hand experience of some of the disadvantages of search engine optimisation.

1. Too many website visitors

Highly ranked websites receive significantly more visitors than those which are invisible to the search engines. In our experience, increases in visitor numbers from 200% to several orders of magnitude are normal.

Large websites with lots of images / Flash / downloads may find their hosting provision needs increasing. This is normally only a problem with websites on very old host servers. Cost implications are minimal.

It is likely that the amount of Spam received will also increase. This may be more of a nuisance.

2. Too many website leads / sales

This can be a major problem.

There is a cost involved in handling unwanted leads - and Cornish WebServices think this is the major disadvantage of a highly search engine optimised website.

With PPC (pay per click) advertising, if a business receives too may leads it is easy to pause the advertising and there will be an immediate drop in leads or sales. But it is not possible to quickly remove a highly ranked website from the search engines without causing long term damage to search engine ranking. We have sometimes intentionally allowed rankings to slip on our own website when sales enquiries are to high, but this is a very crude method and changes happen slowly.

Search engine optimisation advantages

Despite the disadvantages outlined above, overall search engine optimisation is very beneficial and will usually give the highest long term return on investment. Cornish WebServices have never advertised their search engine optimisation work through paid Internet advertising - we believe that a good SEO company should not have to!

Instead we successfully rely on the high rankings of our website and recommendations from existing clients for all such work.

Search Engine Optimisation Services

Cornish WebServices have been successfully marketing websites on the Internet since 2002 (before search engine optimisation became popular). Contact us for a realistic quotation to naturally optimise your website for increased visibility in the search engines.