Yandex is the leading search engine in Russia and other Cyrillic markets, making it the prime PPC management platform for businesses with audiences or developing marketplace interests in Eastern Europe and Russia.
Similarly to Baidu, Yandex has fewer tools than Google Adwords but it does offer a keyword suggestions tool called Wordstat. Yandex PPC is the top priority for businesses seeking to break into the Russian speaking market as many other search engines do not support Cyrillic at all and it is considered a niche market at best by big players such as Google and Bing.
Cornish WebServices specialise in multilingual websites including Cyrillic, so we know about the differences needed in web design and optimisation when using these very different character sets. When we design a website in Russian or translate a website into this language we make sure we optimise it to be found on the Russian search engine Yandex, which in turn greatly assists with determining PPC quality scores so you get the best possible return on investment for your advertising budget.
As with Google Adwords, one of the most important things to take into account with PPC management on Yandex is the selection of keywords and matching keywords to highly relevant landing pages. The Yandex keyword suggestion tool, Wordstat, can help to find relevant keywords that have been previously typed into Yandex for a similar business or service to those you are looking to market.
For click through rate (CTR), ad copy and URL selection are important and must be taken into account when creating web pages and PPC campaigns in the Russian language.
To take full advantage of pay per click advertising in Russian on Yandex, as well as on other search engines in a wide range of other languages, give Cornish WebServices a call today on 0330 555 4680 to ask about our comprehensive PPC management services which can help you to build up your revenue and grow your business, wherever in the world you are.