Most people are familiar with the biggest and most popular paid search providers like Google or Bing, but there are many other platforms which can be highly beneficial for paid marketing, especially in languages other than English.
If you are looking for up to date, high ROI pay per click management or other PPC services, give Cornish WebServices a call today on 0330 555 4680 to find out how we can help you become more visible online in order to boost your revenue and grow your business.
One of the most well known search engines in the world, Google is the first stop for a great deal of search engine optimisation both in the UK and worldwide. As well as providing plenty of additional tools which assist in PPC management, Google is also the main driver behind many search engine updates which are designed to increase the usefulness and relevance of search results for users - but that does not mean it should be the last word in paid search marketing.
Derived from the old MSN search, Bing is the closest contender to Google in the English speaking marketplace. As well as its own suite of utilities such as Bing Webmaster tools and the SEO Analyzer, Bing provides its own PPC platform, simply called Bing Ads, and a range of other services including maps, shopping and image search. Bing is also the search engine used by Facebook which gives it significant popularity and growing brand presence amongst the demographic of social media users, especially in the United States, so it should not be overlooked.
For businesses seeking to break into the Chinese speaking market, Baidu is the PPC platform of choice as the number one search engine in China. Although the range of tools available for this platform are currently more limited than those on Google, Baidu PPC is still immensely important in order to generate high search traffic and appropriate inbound enquiries when looking at marketing and content generation in Chinese. It also has a suite of keyword suggestion tools and other helpful utilities.
Yandex is the leading search engine in Russia and other Cyrillic markets, making it the prime PPC platform for businesses with audiences or developing marketplace interests in Eastern Europe and Russia. Like Baidu it has fewer tools than Google but it does offer a keyword suggestions tool called Wordstat. Yandex PPC is the top priority for businesses seeking to break into the Russian speaking market as many other search engines do not support Cyrillic at all and it is considered a niche market at best by big players such as Google and Bing.
Other Paid Search
Most other search engines such as Yahoo or Alta Vista have faded in popularity over time, but they still provide plenty of opportunities for the canny marketer as their more limited markets can cause them to be ignored by many marketing campaigns.
To take full advantage pay per click marketing in both English and a wide range of other languages, give CornishWebServices a call today on 0330 555 4680 to ask about our comprehensive PPC services which can help you to build up your revenue and grow your business, wherever in the world you are.