PPC Search Engine Marketing
PPC marketing is one of the main components of Search Engine Marketing. PPC marketing is the part of search engine marketing which delivers results fastest.
For many businesses PPC marketing is also the most cost effective form of advertising available. Contact Cornish Webservices (the first PPC marketing agency in the UK to only use qualified PPC managers) for help or advice in managing your PPC( pay per click) marketing campaigns.
What is PPC marketing?
PPC marketing (or PPC advertising) refers to advertisements on webpages which are only charged for when the ad is clicked on and visitors are directed to your website. This means that you only pay for interested visitors who land on your website.
Main benefits of pay per click search engine marketing.
PPC marketing is one of the most effective forms of advertising. This is because
- PPC marketing is Immediate and fast to implement
- Pay per click marketing is Measurable
- PPC marketing is Cost Effective
- PPC marketing is for all Range of Business size
More detailed information on the benefits of pay per click search engine marketing is found on our webpage about the cost effectiveness of pay per click marketing. But Cornish WebServices believe the greatest benefit in in the fast response time and flexibility of pay per click marketing.
Using an agency such as Cornish WebServices to help with your pay per click search engine marketing has other advantages. Our pay per click managers are all expert at analysing data rather than simply following an advertising setup and management procedure. As part of our pay per click marketing service we frequently give other advice regarding the website or other forms of Internet marketing. This can provide huge benefits - one quick example being suggesting a client changed the order of two paragraphs of text. As a results their sales rose by 30% for very little cost. This is all possible when skilled data and search engine marketing analysts are managing the pay per click marketing campaigns.
PPC search marketing as part of search engine marketing
Successful Search engine marketing includes several key elements:
- Search engine optimisation
- PPC marketing
- Email marketing
- Moving media optimisation (video. flash)
Although each of the above can be tackled alone, there are huge cost savings and huge benefits for 'cross media optimisation' or cross media marketing.
PPC search engine marketing costs
Contact us for a realistic quotation as there are many different factors that influence the cost of a PPC marketing service. We offer significant discounts to existing clients of website design or natural search engine optimisation services. We are happy to charge using a variety of different methods for PPC marketing, but our preferred method is a monthly fee based upon the target market segment and the clients' existing website.
Cornish WebServices think that this is the best option for pricing a PPC search engine marketing service. This allows us, as the Internet Advertising company, the scope of reducing your PPC marketing spend or decreasing the number of target keywords (which is often beneficial) without affecting our profit.
Using a pay per click search engine marketing agency
Profitable businesses quickly learn to outsource parts of their work which require specialist skill and for which an external agency can provide a better level of service. PPC marketing is frequently outsourced to specialist Internet Marketing companies or online advertising agencies, and when the right company is chosen this is very effective.
A pay per click marketing agency should be able to provide the up to date knowledge, the skill and expertise to manage your advertising budget more effectively. Cornish Webservices still expect to see improvements of at least 40% when we start managing a client's pay per click marketing campaigns. This does require skilled staff who have many years experience managing pay per click campaigns in a variety of different online markets.
Quality control of pay per click search engine marketing agencies
Cornish WebServices believe in offering a quality PPC search engine marketing service. The Qualified Google Advertising Professional logo shows that within Cornish Webservices we only use staff who have passed the Google AdWords Professional exam to manage client PPC campaigns. To verify this claim, click on the logo which takes you to Google AdWords Professional Status Page.
Cornish WebServices were the first UK online advertising agency to operate a policy of only allowing staff who have passed the AdWords professional exam to manage client advertising spend. This contrasts with many 'top online marketing agencies' who have a few AdWords Qualified managers, but who use more junior members of staff for most of the work. This explains why historically Cornish WebServices have managed to outperform any other PPC marketing with which we have been compared. A few of our PPC clients actually carried out comparison tests and in each case Cornish WebServices carried on with the work as we wee able to provide a more cost effective service with higher returns on investment.
Looking for help with your PPC search engine marketing?
Cornish WebServices have extensive experience in providing PPC marketing for both B2B and B2C type markets ( in both the UK and non UK markets) on all the PPC Search Engines. We also provide natural search engine optimisation services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings. Find out more about our PPC management experience and company history in managing PPC campaigns, and information on our typical PPC clients.
Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google AdWords Professionals to handle client budgets. We were probably the 1st UK PPC management company to do, and are still one of a very small number that do not allow 'unqualified staff' to manage client PPC campaigns.