PPC Management Services
What you get from Cornish WebServices PPC Management
Our expert PPC management service includes the following to ensure that your website is as visable as possible online:
Ongoing keyword selection and optimisation
We will regularly check the keywords used in the campaigns. This is based on your website, your competitor’s websites and historic search data. We may seek advice or clarity from yourselves on the relevancy of some of these.
Ad generation (ad copy, landing page) and ongoing ad copy testing
We will continuously try new variations of ad copy and test these to see which perform better. We will also try out different landing pages, and offer advice on improving the website layout to create more sales or enquiries.
If required we can implement changes to websites to make them more effective, or edit page copy to give improved paid search performance. We have copywriters and in house programmers able to implement this for clients who cannot resource this themselves.
We provide advice on banner advertising, including if required designing and creating the banners (static or animated).
Bid price management
We will continuously monitor and adjust the bid prices to obtain the best return on investment.
Campaign distribution specification and optimisation
We periodically review if you should be using a different set of paid search providers. This might include:
- Changing the way the Content network is used
- Using Yahoo Paid Search!
- Using PPC on Facebook
- Using image ads or banner ads
Regular competitor monitoring
We keep an eye on your competitors; this enables us to provide the best paid search management service.
Regular customised reports
At the start of any work we define and agree the paid search objectives and ensure tracking code is in place to adequately measure the success of this work. We also agree the initial frequency of customised reports and phone calls.
To manage your existing account we require your AdWords account ID. We will then request manager access. This ensures we can manage your account, but the credit card details remain only accessible by yourselves.
Regular phone or email contact
Our primary method of communication will be through phone calls or emails as this gives a more personalised and responsive service
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PPC Success Stories
20% increase in sales within one month of AdWords Optimisation.
50% increase in ROI withing three months AdWords Optimisation.
PPC in multiple languages.
