PPC Management Services
What Our PPC Management Service Gives You
Our PPC management service enables you to concentrate on your business and leaves our qualified experts to deal with your pay per click. Our expert PPC management service includes a wide range of consultative marketing services to ensure that your website is highly visible online and you are getting the best possible return on investment for your PPC campaigns. To find out more or talk to one of our expert marketing team to see if PPC is right for your business, call us today on 0330 555 4680 or send us a message.
Ongoing Keyword Selection & Optimisation
We will regularly check the keywords used in the campaigns. This is based on your website, your competitor’s websites and historic search data. We may seek advice or clarity from yourselves on the relevancy of some of these.
Ad Generation & Ongoing Testing
We will continuously try new variations of ad copy and test these to see which perform better. We will also try out different landing pages, and offer advice on improving the website layout and content to create more sales or enquiries.
If required we can implement changes to websites to make them more effective, or edit page copy to give improved paid search performance. We have copywriters and in house programmers able to implement this for clients who cannot resource this themselves.
We provide advice on banner advertising, including if required designing and building eye-catching MPU banners (static or animated).
Bid Price Management
We will continuously monitor and adjust the bid prices to obtain the best return on investment.
Campaign Distribution & Optimisation
We periodically review if you should be using a different set of paid search providers. This might include:
- Changing the way the Content network is used
- Using alternative types of paid search
- Using PPC on Facebook
- Using image ads or banner ads
We keep an eye on your competitors; this enables us to provide the best paid search management service.
Regular Customised Reports
At the start of any work we define and agree the paid search objectives and ensure tracking code is in place to adequately measure the success of this work. We also agree the initial frequency of customised reports and phone calls.
To manage your existing account we require your AdWords account ID. We will then request manager access. This ensures we can manage your account, but the credit card details remain only accessible by yourselves.
Regular Client Contact and Consultancy
Our primary method of communication will be through phone calls or emails as this gives a more personalised and responsive service. We also offer ongoing consultancy to all our regular PPC management clients to ensure you have total understanding of your pay per click, what it is doing for your business and how to take your paid search advertising to the next level.