PPC Company History
This page gives some background to the experience of Cornish WebServices within PPC marketing management.
Company History in PPC Management
Although PPC advertising has been around for many years, Cornish WebServices were relatively slow to start using this form of advertising - and are proud of this!
Up until the end of 2003, the Internet was not very competitive for well written search engine optimised websites and all our websites achieved high rankings without paid advertising. Even in 2008 we do not need to use PPC advertising on our own website, and we are not short of work!
In early 2004, when Google was being very slow to update its search engine indexes, the market for PPC advertising grew rapidly and we started managing PPC campaigns for clients across a variety of market sectors. As this market grew, so did the importance of making the correct decisions with regards PPC budgets. Larger businesses can often save thousands of pounds by employing the services of people who understand the PPC market in detail.
Professionally Qualified Staff
Towards the end of 2004, Google launched a Google AdWords Professional exam. From 1st January 2005, Cornish WebServices have had a policy of only using staff who have passed the Google AdWords Professional Exam to manage client PPC accounts. We think we were the first UK PPC management company to operate this policy. This ensures we can offer the highest standard of service to all clients.
We currently have three members of staff actively managing client campaigns. This is large enough to allow continuous monitoring (even with staff holidays) and small enough to operate well together.
Unlike many search agencies we do not outsource PPC management.
PPC Company Location
Cornish WebServices are based in Kent, UK but also work from other locations within the UK (this enables us to offer a higher level of service in the event of (say) power or telecommunications disruption. The majority of our original PPC clients were based in Kent, but we now provide PPC management services to businesses and organisations located throughout the UK and abroad. Our PPC staff are (or were) based in Canterbury, Redhill and Chatham.
We have current experience of target markets within the UK as a whole, within geographical sectors of the UK and International markets such as US, Holland, France and Australia. Just over half of our experience is within the BSB markets for which Google AdWords is by far the most important PPC provider. We also have extensive experience of many consumer target markets. For many of these although Google AdWords is still the dominant PPC provider. Yahoo Search (Overture) and MSN Adcenter can sometimes provide a good ROI, but often costs more to monitor. The major exception to the above being Russia and China where local search providers push Google into 2nd or 3rd place.
Looking for a PPC management company?
Cornish WebServices have extensive experience in both B2B and B2C type markets on all the major PPC providers. We can work with PPC providers such as Google, Yahoo, Yandex and MSN and can manage campaigns in several languages (e.g. English , French, Dutch) .
We also provide natural search engine optimisation services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings. Read more about our typical PPC clients.
Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google AdWords Professionals to handle client budgets. We were probably the 1st UK PPC management company to do, and are still one of a very small number that do not allow 'unqualified staff' to manage client PPC campaigns.
