Pay per Click (PPC) Campaign Management
What is a Pay Per Click Campaign?
Pay per click Campaigns are use in two ways within the Internet Marketing Industry.
Firstly, marketing managers often refer to the Pay per click campaign in terms of the budget allocated to that part of Internet Marketing called pay per click (or paid) advertising. This may include advertising on several pay per click providers such as AdWords and Yahoo
Secondly a pay per click campaign is a term used within the management of pay per click advertising and refers to the highest level of ad grouping. One pay per click campaign will contain many different ad groups and keywords. One particular client may have several different campaigns running on one pay per click provider. The way in which a pay per click campaign is set up affects the performance of the campaign, and pay per click agencies such as Cornish WebServices help manage campaigns to optimise their return.
Cornish WebServices Ltd have been providing a quality pay per click campaign management service since 2004. We were the first UK company to only use qualified AdWords professionals to manage client budgets.
PPC Campaign Management - Quality Issues
The Qualified Google Advertising Professional logo shows that Cornish Webservices only use staff who have passed the Google AdWords Professional exam to manage client PPC campaigns. To verify this claim, click on the logo which takes you to Google AdWords Professional Status Page.
Pay per Click (PPC) Campaign Management Services offered
Cornish WebServices provide a PPC campaign management on all the major PPC Search Enginesincluding Google AdWords and Yahoo Search (formerly Overture) in both English and other languages. We can also manage pay per click campaigns on Yandex (Russian) and other International paid search providers.
We are not tied in to any particular PPC bid analysis or campaign bid tracking package. This is intentional, allowing us to select the optimum method for each client, and to change packages as improvements are made to some of them. We are also flexible in the manner in which we manage pay per click campaigns. For some clients we set up the account and manage the entire process including topping up the ad account funds. For other clients we handle just the keyword selection, bid prices, ad copy and tracking analysis. This leaves payment of the PPC provider to the client.
Included within our PPC management services is initial keyword selection, loading or editing the campaign data, monitoring the results and proactively making changes to optimise the campaign settings. Frequency of monitoring does depend on budget and the level of monitoring required, but is typically 3-10 times more often than the reporting interval.
For most clients we also periodically check for click-through fraud, and in the last year have several times contacted PPC service providers on a client's behalf when log files look suspicious.
Pay per click (PPC) Campaign Tracking
The major pay per click providers (Google and Yahoo - formerly Overture) now provide tracking systems to allow you to monitor the effectiveness of your advertising spend. Google's system does require either a small logo (Google Site Stats) or a text link to appear on your final destination page. Cornish WebServices can implement and monitor these tracking systems.
In addition to using tracking provided by the PPC provider, we sometimes use other tracking software as this enables a better analysis of both PPC data and visitors who have arrived either naturally through the search engines or via email newsletters. Cornish WebServices can provide analysis from these various systems and produce a concise monthly management report on your website activity.
Looking for a company to manage your pay per click campaign?
Cornish WebServices have extensive experience in both B2B and B2C type markets based in both the UK and non UK markets) on all the major PPC providers. We provide pay per click management in the English language, plus some other languages. We also provide natural search engine optimisation services and often offer a combination of search marketing services where we gradually decrease PPC spend as the client website gains top rankings.
Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google AdWords Professionals to handle client budgets. We were probably the 1st UK PPC management company to do, and are still one of a very small number that do not allow 'unqualified staff' to manage client PPC campaigns.