PPC Bid Management
PPC Bid Management refers to the frequent monitoring and adjustment on bidprices for up many thousands of keywords based on competitor bids and other factors such as search demand or time of day. Cornish WebServices Ltd have been providing a quality PPC Bid Management service since 2004.
PPC Bid Management - Quality Issues
The Qualified Google Advertising Professional logo shows that within Cornish Webservices we only use staff who have passed the Google AdWords Professional exam to manage client PPC campaigns. To verify this claim, click on the logo which takes you to Google AdWords Professional Status Page.
PPC Bid Management Services
Cornish WebServices provide a PPC Bid Management service on all the major PPC Search Engines, including Google AdWords and Yahoo Search (formerly Overture).
We are not tied in to any particular PPC bid analysis or bid tracking package. This is intentional, allowing us to select the optimum method for each client, and to change packages as improvements are made to some of them.
Some larger PPC accounts require frequent changes to the bid prices; an automated bidding tool can help with this process. Having a good knowledge of these tools is also helpful when bidding against competitors who are using these tools; analysing the competitor tactics and devising a strategy based on this is much easier when competitors are using the major bid management software systems.
We are also flexible in the manner in which we manage PPC campaigns. For some clients we set up the account and manage the entire process including topping up the ad account funds. For other clients we handle just the keyword selection, bid prices, ad copy and tracking analysis. This leaves payment of the PPC provider to the client.
Included within our PPC management services is initial keyword selection, loading or editing the campaign data, monitoring the results and proactively making changes to optimise the campaign settings. Frequency of monitoring does depend on budget and the level of monitoring required, but is typically 3-10 times more often than the reporting interval.
For most clients we also periodically check for click-through fraud, and in the last year have several times contacted PPC service providers on a client's behalf when log files look suspicious.
Pay per click bid management software
When managing your own PPC campaigns there are products around that can help achieve good results. Below are selection of products and tools that we often use to help achieve good results.
Atlas OnePoint is a bid management tool that automates the bidding process. This is a very useful took for larger PPC campaigns and when setup properly can optimise your bidding against competitors. Sign up for a no risk FREE 14 day trial of Atlas OnePoint. This is one of the bid management tools we sometimes use for managing the bidding on larger PPC campaigns.
One of the most important aspects of PPC management is keyword selection. We use a variety of tools for this, including Wordtracker. This is a very keyword analysis tool for determining relevant keywords in the global market and can be used with other information for UK markets.
Looking for a PPC bid management company?
Cornish WebServices have extensive experience in both B2B and B2C type markets (mainly English language based in both the UK and non UK markets) on all the major PPC providers. We also provide natural search engine optimisation services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings.
Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google AdWords Professionals to handle client budgets. We were probably the 1st UK PPC management company to do, and are still one of a very small number that do not allow 'unqualified staff' to manage client PPC campaigns.