PPC (Pay Per Click) Advertising

Why should a business or organisation consider PPC advertising?

PPC advertising is the fastest and most measurable form of advertising currently available. For many businesses it is also the most cost effective form of advertising available. Contact Cornish Webservices (the first PPC advertising agency in the UK to only use qualified PPC managers) for help or advice in managing your PPC advertising campaigns.

Benefits of PPC advertising.

Advertising by PPC is one of the most effective forms of advertising because

• PPC advertising is Immediate or very fast to implement
• PPC advertising is Measurable
• PPC advertising is Cost Effective
• PPC advertising is for Businesses of all size

More detailed information on the benefits of PPC advertising is found on our webpage about the cost effectiveness of PPC advertising. But Cornish WebServices believe the greatest benefit in in the fast response time and flexibility of PPC advertising.

Using a PPC agency such as Cornish WebServices to help with your PPC advertising gives other benefits. Our pay per click managers are all selected for their ability to analyse data rather than simply following an advertising setup and management procedure. As part of our PPC advertising service we frequently give other advice regarding the website or other forms of Internet marketing. This can provide huge benefits - one quick example being suggesting a client changed the order of two paragraphs of text. As a results their sales rose by 30% for very little cost. This is all possible when skilled data and marketing analysts are managing the PPC advertising campaigns.

What is PPC advertising?

PPC advertising (or pay per click advertising) refers to placing advertisements on webpages but only being charged when the ad is clicked on and visitors are directed to your website. This means that if no one clicks on your ad you are not charged. The most widespread PPC advertising system is Google AdWords

The opposite to PPC advertising is pay per impression or page view. This is typical of banner advertising and you for your ad to be shown on the webpage, regardless of whether anyone reads your ad or clicks on through to to your website.

PPC advertising providers

The main PPC provider in the UK is Google AdWords. Second in importance is Yahoo Search Marketing. After this there are a large number of smaller PPC advertising providers which are sometimes good for niche markets. But in the UK the dominant player for PPC advertising is Google AdWords/

This is different in other countries. For example in Russia the most important provider of PPC advertising is Yandex and not Google. If required Cornish WebServices can set up PPC advertising in Russian on Yandex.

PPC advertising agencies

PPC advertising agencies, also known as PPC management agencies or online marketing providers are (or should be) experts in managing client campaigns with a variety of PPC providers. Now that PPC management is becoming more skilled and complex, PPC advertising is often outsourced to these companies.

Using a PPC advertising agency

Growing businesses quickly learn to outsource parts of their work which require specialist skill and for which an external agency can provide a better level of service. PPC advertising is frequently outsourced to specialist Internet Marketing companies or online advertising agencies, and when the right company is chosen this is very effective.

A PPC advertising agency should be able to provide the up to date knowledge, the skill and expertise to manage your advertising budget more effectively. Cornish Webservices still expect to see improvements of at least 40% when we start managing a client's PPC advertising campaigns. This does require skilled staff who have many years experience managing pay per click campaigns in a variety of different online markets.

Quality control of PPC advertising agencies

Cornish WebServices believe in offering a quality PPC advertising service. The Qualified Google Advertising Professional logo shows that within Cornish Webservices we only use staff who have passed the Google AdWords Professional exam to manage client pay per click campaigns. To verify this claim, click on the logo which takes you to Google AdWords Professional Status Page.

Cornish WebServices were the first UK online advertising agency to operate a policy of only allowing staff who have passed the AdWords professional exam to manage client advertising spend. This contrasts with many 'top online marketing agencies' who have a few AdWords Qualified managers, but who use more junior members of staff for most of the work. This explains why historically Cornish WebServices have managed to outperform any other PPC advertising with which we have been compared. A few of our pay per click clients actually carried out comparison tests and in each case Cornish WebServices carried on with the work as we wee able to provide a more cost effective pay per click service with higher returns on investment.

PPC advertising costs

Contact us for a realistic quotation as there are many different factors that influence the cost of a PPC advertising service. We offer significant discounts to existing clients of website design or natural search engine optimisation services. We are happy to charge using a variety of different methods for PPC advertising, but our preferred method is a monthly fee based upon the target market segment and the clients' existing website.

Cornish WebServices think that this is the best option for pricing a PPC advertising service. This allows us, as the Internet Advertising company, the scope of reducing your PPC advertising spend or decreasing the number of target keywords (which is often beneficial) without affecting our profit.

The exact price that Cornish WebServices charge for PPC advertising services depend upon:

• Your Target market - some markets are more straightforward, less competitive or more static than others, so we can charge a lower monthly cost. Rapidly evolving markets offer excellent opportunities to exploit new niche markets (at relatively low cost with a high return on investment) before competitors follow suit. Cornish Webservices do not always rely on standard industry tools for advertising analysis (these are great for just matching your competitors but not for doing better than them) but try to use different analysis methods to allow our clients to exploit new market trends more quickly than competitors.
  
• Website design - some websites are more search engine friendly than others. Advertising via pay per click works much better and produces a higher ROI for websites that are accessible, search engine friendly and actually contain some interesting readable content. The website must be easy to navigate with a clear path from entry point to the desired outcome.
• Website content - some websites have content that certain pay per click providers consider poor quality, and this can adversely affect your PPC advertising campaigns. Rules on this change rapidly and this requires a PPC advertising managers who keep up to date with changes in pay per click provider policies.
  
• Other Internet marketing services offered - many of the tasks that should be performed by a professional PPC advertising service are identical or have significant overlap with website design, website redesign, website maintenance, search engine optimisation and natural search engine optimisation services. Significant reductions (over 50%) in cost of PPC advertising services can be offered if Cornish WebServices provide others services (such a SEO and ongoing website maintenance) as well.
  
• Frequency of reports- producing client reports takes more time (and hence costs more) than simply monitoring and analysing the pay per click, tracking and/or web statistics. Cornish WebServices normally produce a monthly summary management report, with some supporting data, highlighting the PPC advertising performance and any significant actions taken. More frequent or more detailed pay per click performance reports cost more. For some not-for-profit organisations and for low advertising budgets we can provide a PPC advertising service with quarterly reports. These are not standard reports (we have never yet discovered 2 identical clients) but are tailored to the individual market.
  
  We are also able to offer the option of standard reports from many of the automatic PPC management packages. This is in addition to a customised summary report.

Looking for help with your PPC advertising?

Cornish WebServices have extensive experience in providing PPC advertising for both B2B and B2C type markets ( in both the UK and non UK markets) on all the major PPC Search Engines. We also provide natural search engine optimisation services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings. Find out more about our PPC management experience and company history in managing PPC campaigns, and information on our typical PPC clients.

Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google AdWords Professionals to handle client budgets. We were probably the 1st UK PPC management company to do, and are still one of a very small number that do not allow 'unqualified staff' to manage client PPC campaigns.