PPC management prices
This page give some information on the prices we charge for PPC management services.
Cornish WebServices believe in offering a quality PPC management service. The Qualified Google Advertising Professional logo shows that within Cornish Webservices we only use staff who have passed the Google AdWords Professional exam to manage client PPC campaigns. To verify this claim, click on the logo which takes you to Google AdWords Professional Status Page.
Pay per click management prices
Contact us for a realistic quotation as there are many different factors that influence the cost of a pay per click management service. We offer significant discounts to existing clients of website design or natural search engine optimisation services. We are happy to charge using a variety of different methods, but our preferred method is a monthly fee based upon the target market segment and the clients' existing website.
Cornish WebServices think that this is the best option for pricing a pay per click management service. This allows us, as the Internet Marketing company, the scope of reducing your pay per click advertising spend or decreasing the number of target keywords (which is often beneficial) without affecting our profit.
The exact price that Cornish WebServices charge for pay per click management services depend upon:
- Your Target market - some markets are more straightforward, less competitive or more static than others, so we can charge a lower monthly cost. Rapidly evolving markets offer excellent opportunities to exploit new niche markets (at relatively low cost with a high return on investment) before competitors follow suit. Cornish Webservices do not always rely on standard industry tools for analysis (these are great for just matching your competitors but not for doing better than them) but try to use different analysis methods to allow our clients to exploit new market trends more quickly than competitors.
- Website design - some websites are more search engine friendly than others. Pay per click works much better and produces a higher ROI for websites that are accessible, search engine friendly and actually contain some interesting readable content. The website must be easy to navigate with a clear path from entry point to the desired outcome.
- Website content - some websites have content that certain PPC providers consider poor quality, and this can adversely affect your PPC campaign.
- Other Internet marketing services offered - many of the tasks that should be performed by a professional PPC (pay per click management) service are identical or have significant overlap with website design, website redesign, website maintenance, search engine optimisation and <a href="../search-engine-optimisation/index.shtml">natural natural search engine optimisation services</a>. Significant reductions (over 50%) in cost of pay per click management services can be offered if Cornish WebServices provide others services (such a SEO and ongoing website maintenance) as well.
- Frequency of reports- producing client reports takes more time (and hence costs more) than simply monitoring and analysing the pay per click, tracking and/or web statistics. Cornish WebServices normally produce a monthly summary management report, with some supporting data, highlighting the pay per click performance and any significant actions taken.
More frequent or more detailed pay per click performance
reports cost more. For some not-for-profit organisations and for low advertising budgets we can provide
a pay per click management service with quarterly reports. These are not standard reports (we have never yet discovered 2 identical clients) but are tailored to the individual market.
We are also able to offer the option of standard reports from many of the automatic PPC management packages. This is in addition to a customised summary report.
Looking for a PPC management company?
Cornish WebServices have extensive experience in PPC management in both B2B and B2C type markets (mainly English language based in both the UK and non UK markets) on all the major PPC Search Engines. We also provide natural search engine optimisation services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings. Find out more about our PPC management experience and company history in managing PPC campaigns, and information on our typical PPC clients.
Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google AdWords Professionals to handle client budgets. We were probably the 1st UK PPC management company to do, and are still one of a very small number that do not allow 'unqualified staff' to manage client PPC campaigns.