Benefits of PPC Management

Benefits of using a specialist PPC management company

adwords-certified-partner.gifPPC Advertising has become more complex, and we find that well written and optimised ads alone will improve the ROI on PPC by an average of over 40%. This is the typical improvement we expect to see over DIY campaigns setup by those with little knowledge of the AdWords system. When PPC management is combined with website optimisation (including visitor conversion) much larger benefits are usually seen, and we'd consider increases of just 100% to be small.

PPC advertising is a marketing dream - with easily measurable response rates enabling a quick response to changing markets. Good PPC management should always consider the the profit or ROI of a PPC marketing campaign, and not just the 'number of clicks'

It is very easy for any PPC manager to 'increase the number of clicks' a website receives, but large numbers of poorly targeted clicks are of little benefit.

Advantages of Using Google for PPC management

Google now provide a free PPC management service, with free account optimisation.

For very low spends then this free service is a useful way of getting stated provided you keep a very tight control on the advertising spend. And never implement any suggestion on the content network unless you really know what you are doing.

Google offer a very good PPC optimisation service.  At least it is good for Google. This is very helpful at showing you all the ways you can spend more money, and it is excellent at optimising Google profit.

But if you would like a PPC management service that optimises your profit, then you are better using an independent PPC agency. For lareg advetrising spends the benefits of using an independent PPC agency can be huge.

Cornish WebServices have been managing client PPC accounts for over 8 years, and have never yet seen a single recommendation from Google to reduce spend. We are aware of many instances of clients being strongly encouraged to advertise on the poorly performing content network when this is of no real benefit.

Typical Benefits from PPC management service

Cornish WebServices aks a fixed management fee for PPC advertising which means we have no incentive to persuade the client to spend more. We can therefore concentrate on reducing client advertising costs or making a fixed budget go further.

Our fees might average out at 10% of advertising spend, but the savings are usually in excess of 40%. This means that by paying for our PPC management service you are saving over 30% on PPC costs. But in addition there is a saving in time and staff costs. Ideally every PPC campaign should be looked at daily to ensure all is running well. A PPC agency such as Cornish Webservices can do this - we can monitor all accounts very frequenctly as we have dedicated staff looking after client PPC accounts.

Testimonials

array("head"=>"PPC work", "art"=> "Our initial site was not achieving the visibility that we needed.... Cornish proved invaluable in making full use of Google.", "who"=> "John Meehan, AlphaLaw"), "1" => array("head"=>"PPC for London", "art"=> "You're doing an excellent job, we are getting loads of calls from London area.", "who"=> "Raymond Mason, Dominion Security"), "2" => array("head"=>"International PPC work", "art"=> "I seem to be getting enquiries from foreigners and bookings so whatever you are doing is working! Just thought I would let you know, it's nice to get foreign enquiries at last! Thanks", "who"=> "Marie Carnell, Looe and Polperro Holidays"), "3" => array("head"=>"PPC Consultancy", "art"=> "I do appreciate the stimulation of the greymatter on this one – certainly got me doing a little thinking", "who"=> "Graham Hughes, Anquet Maps"), "4" => array("head"=>"Independent PPC Review", "art"=> "Your firm understands and excels at customer satisfaction, has a great depth of knowledge, and has unique advantages over your competitors. We highly recommend you.", "who"=> "Independent Review from TopSeos.com"), "5" => array("head"=>"PPC client feedback", "art"=> "PPC Management Services: Your firm understands and excels at customer satisfaction...", "who"=> "Independent Survey, TopSeos.com"), "6" => array("head"=>"PPC Marketing", "art"=> "Many thanks to Rachel at Cornish WebServices for taking the stress out of our web marketing. no longer do we have to keep abreast of every new tactic and scheme of companies such as Google to extract even more money from us. She really knows her subject and regularly comes up with ways to improve what we are already doing.", "who"=> "Raymond Mason, Dominion Security Ltd"), "7" => array("head"=>"PPC for UK business", "art"=> "I am delighted to see that we've had so many more impressions and even a few clicks - we should have come to you sooner!", "who"=> "Linda Tanner, Service Company"), "8" => array("head"=>"PPC and website marketing", "art"=> "I personally rarely use Google to source new team building ideas, but you came up at the top of the search engine list and your website is very good. ", "who"=> "Client of Venturis Table"), "9" => array("head"=>"Multilingual PPC", "art"=> "The enquiries are good. Whatever you are doing is working well.", "who"=> "Salvar, Vinci Clinics") ); shuffle($quote); $show = 2; for($i=0; $i<$show;$i++ ) { $rowout .= "

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