Internet Marketing Strategy

An early version of this webpage discussed the importance of the Internet as part of an Marketing Strategy. This is no longer necessary as the Internet is now well established as the most important business marketing tool.

A survey by KnowledgeStorm in July / August 2005 showed that:

• 90% of business decision makers use the Internet to research product information
• Search engines and directories are the most important starting point for research
• Product / vendor white papers are a major source of gathering information used by over half of researchers.
• Product reviews and analyst research reports are used in over half of product / service research.
• Google is very dominant in the search market with over 95% of decision makers quoting this as their preferred search engine.
• Yahoo is still used by just over half of business users - many use more than one search engine.
• MSN Search is accessed over 25% of the time.

Cornish WebServices take such findings into account when advising on and carrying out Internet Marketing for clients. The above supports our current policy of:

• Concentrating first on Google AdWords as the most important Pay per Click (PPC) provider for all B2B clients.
• Placing a high emphasis on obtaining natural top rankings within the top 3 search engines.

Internet Marketing Services Provided by Cornish WebServices Ltd

We currently provide the following Internet Marketing services for businesses and organisations of varying size in B2B, B2C and the not for profit sectors:

• General Internet Marketing Consultancy
• PPC (pay per click) Management Services
• Search Engine Optimisation Services
• Email Marketing
• Search Engine Marketing incorporating a mix of search engine optimisation, PPC Management, website maintenance, email marketing and market research.

Cornish WebServices have many satisfied Internet Marketing clients, demonstrated by some of the quotes below. Contact us for further information on how we can help your business achieve the most from the Internet.

Lots of leads this weekend from Google and another site

Great news, keep up the good work, our telephone enquiries have increased via the net [this website had just obtained some top rank positions for major keywords].

I must admit that no of leads seems to have stayed about the same but my credit card bill this months seems 'much better' so this in general backs up what you have been doing .i.e.. same no of leads but overall lower cost.

BTW I had a job as a direct result of the web site. I came up close to the top in his google enquiry. Obviously something works!

Just to let you know that I am presently coming up 11th on a Google search for [keyword]. Pleased with that-thanks.

I did a Google search yesterday on [keyword] and came up on page 2.. Not bad! Quite an improvement on "site unknown".

The site has been a success from our perspective supporting our efforts admirably in advertising in magazines and papers

Cornish WebServices have never advertised their search engine optimisation work through paid Internet advertising. We believe that a good SEO company should not have to! Instead we successfully rely on the high rankings of our website and recommendations from existing clients for all such work.

Further Information on Internet Marketing

Our website has further information on PPC marketing including Google AdWords, Search Engine Optimisation and Email Marketing as well as information on effective website design.