Our Pay per Click (PPC) management page gives information on some of the issues to consider when managing yourself a pay per click (PPC) campaign or getting a pay per click (PPC) campaign managed by an Internet Marketing company. It also gives an indication of the prices that Cornish WebServices charge for managing pay per click (PPC) campaigns and related search engine optimisation work.

We are also able to offer very competitive quotations for managing a broader range of Internet Marketing activities such as pay per click advertising, natural search engine optimisation, email marketing, reciprocal link management, and submission to relevant Internet directories.

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As we design websites that naturally have high search engine rankings (rather than use the latest short term method of search engine optimisation), the websites are robust to the frequent changes in the Google or other search engine algorithm. Our websites also do well on all the major search engines, particularly Google, Yahoo and MSN, and we have a long list of satisfied SEO clients since 2003.

Natural search engine optimisation is of long-term benefit and a well written website will significantly increase the return in investment in your website.

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We have the expertise to handle:

• accessible websites that meet the current UK disability legislation
• business websites that are designed from a marketing perspective to generate a large number of visitors
• database driven websites including websites with registration facilities, news, articles or online forums
• database driven catalogs and search features
• e-commerce, including the ability to buy securely online
• content management systems allowing the client to update parts of the website online
• small starter websites, enabling a small company or organisation to create a presence on the web. Even our smallest websites are designed with search engine positioning in mind
• larger websites that are easily found in the search engines
• parish council websites that conform to the UK e-Government standards and have the ability to store council documents online
• school, education and church websites that are registered with ICRA (safe surfing) and follow child protection guidelines
• charity websites at a discounted rate.

We are a website design and Internet marketing company. We do not produce websites that just look good but are invisible to the search engines.

We also offer consultancy to organisations wishing to use some of their own time and skill in building and maintaining their own web site.

We are able to offer advice on making websites accessible to all - and can build websites that conform to the WAI AAA standards. Very few web design companies offer this, despite new disability legislation which requires all website to be reasonably accessible.

Further details of our web site design principles and guide prices can be found on our web site design page.

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Designing a well-marketed website is often referred to as search engine optimisation . Many websites have recently been 'blacklisted' from the major search engine, Google, for adding lots of invisible keywords to the webpage. Cornish WebServices do not use such techniques. We ensure that each webpage is well written and validated for correct coding. This also ensures the websites are robust to changes in search engine algorithm.

The Internet has revolutionised global business, and Cornish WebServices are able to provide translation and localisation services to allow effective international marketing. Where appropriate we ensure that the websites are submitted to international directories. When designing a website, the target market is important and we expect UK orientated websites to be different from websites targeting a global audience.

When we create websites we ensure they are visible to all search engines, and many of our websites attract large numbers of visitors from a variety of countries.

There has recently been much talk about search engine optimisation, and many websites are now being crammed full of lists of keywords. These may in the short term give a high search engine ranking (before the unethical tactics are spotted), but this does not always translate into visitors or useful visitors. To attract potential visitors, a website must also look inviting when it appears on the top few pages of the search engine.

Once someone has clicked through to the website, it must look good and relevant with easy to read and easy to find information, otherwise they will return to the search engine listing. The recent trend in search engine optimisation has seen too many websites aim solely at the coveted number one position, with little thought to making the website of interest to visitors. Just being number one on Google will not produce sales leads if the website content is poor.

In addition to search engine optimisation and paid Internet advertising such as pay per click (described below), there are other methods of promoting your website. These include submitting articles to various news websites and taking part in discussion groups.

Internet marketing often includes email marketing. Recently the trend is towards HTML emails and we can design these to both conform to the recent email marketing laws and to reduce being rejected as Spam. Email marketing has the advantage of being very easy to monitor and analyse the results and ROI, and it is possible to alter campaigns very quickly to suit changes in market or budget.

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Our particular areas of expertise include:

• Internet Marketing and website marketing
• Using the Internet as part of your business strategy (a few years ago many companies had an 'internet strategy' but today the internet needs to be seen as a very significant part of a business and marketing strategy.
• Website usability
• Website accessibility

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Being an Internet business, much of our work is done by email and phone, and we have website design, search engine optimisation and pay per click (PPC) marketing clients in many areas of the UK, including Kent (Canterbury, Herne Bay, Whitstable, Folkestone, Dover, Thanet, Margate, Medway, Rainham, Maidstone, Ashford, Gravesend, Rochester and Tonbridge), Sussex, Surrey, London, Berkshire, Hampshire, Hertfordshire, Devon, Cornwall, Essex, Lincolnshire, Worcestershire, Yorkshire, Warwickshire, Cumbria, North Wales and Scotland,

in addition we have clients located in other countries including Guernsey, Jersey, France, Holland, US and South Africa. increasingly we work in multiple languages, and carry our search engine marketing in English, French, German, Dutch and Russian. We have experience creating websites in English, French, German, Dutch, Spanish, Russian and Arabic.

For all the latest internet and web services news from around the world, click here!

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