Cornish WebServices, a Kent based website design and search engine marketing company offer the following services to UK based companies and organisations:

• PPC (pay per click) management services
• Search engine marketing of websites
• Natural search engine optimisation on existing websites
• Website design and maintenance
• Fully Accessible Website design & accessibility testing
• Website marketing Visitor tracking and ROI analysis
• Internet Marketing Consultancy services

Pay Per Click (PPC) Management Services

Cornish WebServices have experience in managing pay per click advertising schemes such as Google AdWords or Yahoo Search PPC campaign.

Our Pay per Click (PPC) management page gives information on some of the issues to consider when managing yourself a pay per click (PPC) campaign or getting a pay per click (PPC) campaign managed by an Internet Marketing company. It also gives an indication of the prices that Cornish WebServices charge for managing pay per click (PPC) campaigns and related search engine optimisation work.

We are also able to offer very competitive quotations for managing a broader range of Internet Marketing activities such as pay per click advertising, natural search engine optimisation, email marketing, reciprical link management, and submission to relevant Internet directories.

Natural search engine optimisation

Cornish WebServices have always designed websites that naturally appear high on search engine rankings. We are also able to adapt existing websites that may look good but do not appear high on search engine rankings. This can often be achieved with very little change to the overall appearance of the website.

As we design websites that naturally have high search engine rankings (rather than use the latest short term method of search engine optimisation), the websites are robust to the frequent changes in the Google or other search engine algorithm. Our websites also do well on all the major search engines, particularly Google, Yahoo and MSN.

Natural search engine optimisation is of long-term benefit and a well written website will significantly increase the return in investment in your website.

Website design and maintenance

Cornish WebServices design, create and maintain search engine optimised websites and offer consultancy to organisations wishing to create or maintain their own website. We can revamp existing websites that are no longer performing well. Our headquarters are in Kent, with staff in various locations throughout the UK, and we undertake website work for clients throughout the UK plus overseas. We create websites for many different types of market - both international markets and UK markets.

We have the expertise to handle:

• accessible websites that meet the current UK disability legislation
• business websites that are designed from a marketing perspective to generate a large number of visitors
• database driven websites including websites with registration facilities, news, articles or online forums
• database driven catalogs and search features
• e-commerce, including the ability to buy securely online
• content management systems allowing the client to update parts of the website online
• small starter websites, enabling a small company or organisation to create a presence on the web. Even our smallest websites are designed with search engine positioning in mind
• larger websites that are easily found in the search engines
• parish council websites that conform to the UK e-Government standards and have the ability to store council documents online
• school, education and church websites that are registered with ICRA (safe surfing) and follow child protection guidelines
• charity websites at a discounted rate.

We also offer consultancy to organisations wishing to use some of their own time and skill in building and maintaining their own web site.

We are able to offer advice on making websites accessible to all - and can build websites that conform to the WAI AAA standards. Very few web design companies offer this, despite new disability legislation which requires all website to be reasonably accessible.

Further details of our web site design principles and guide prices can be found on our web site design page.

Search engine marketing

Search engine marketing refers to a combined approach of natural search engine optimisation, maybe paid advertising through pay per click (PPC) schemes such as Google AdWords or Overture, Email advertising and other forms of online advertising. Cornish WebServices provide a combined search engine optimisation and PPC management services to many clients. This makes economic sense for two reasons; firstly very similar market analysis is required for both search engine optimisation and PPC management and secondly we are able to pause PPC campaigns when target keywords are in the top 3 or top 5 positions in Google / Overture or MSN, thus saving money also on PPC advertising spend.

Website marketing or search engine marketing (SEM)

Cornish WebServices offer a variety of website marketing or search engine marketing services. These include:

 Natural search engine optimisation
 PPC campaign management on AdWords, Yahoo Search (formerly Overture) and MSN AdCentre
 Email marketing - HTML email design

Would you create a top quality designer business card and hide it away in a filing cabinet? Many companies and organisations have superb looking websites that no-one can find. At Cornish WebServices, we design websites to be visible to search engines, submit to various search engines, and can help with the other types of Internet marketing.

Designing a well-marketed website is often referred to as search engine optimisation . Many websites have recently been 'blacklisted' from the major search engine, Google, for adding lots of invisible keywords to the webpage. Cornish WebServices do not use such techniques. We ensure that each webpage is well written and validated for correct coding. This also ensures the websites are robust to changes in search engine algorithm.

The Internet has revolutionised global business, and Cornish WebServices are able to provide translation and localisation services to allow effective international marketing. Where appropriate we ensure that the websites are submitted to international directories. When designing a website, the target market is important and we expect UK orientated websites to be different from websites targeting a global audience.

When we create websites we ensure they are visible to all search engines, and many of our websites attract large numbers of visitors from a variety of countries.

There has recently been much talk about search engine optimisation, and many websites are now being crammed full of lists of keywords. These may in the short term give a high search engine ranking (before the unethical tactics are spotted), but this does not always translate into visitors or useful visitors. To attract potential visitors, a website must also look inviting when it appears on the top few pages of the search engine.

Once someone has clicked through to the website, it must look good and relevant with easy to read and easy to find information, otherwise they will return to the search engine listing. The recent trend in search engine optimisation has seen too many websites aim solely at the coveted number one position, with little thought to making the website of interest to visitors. Just being number one on Google will not produce sales leads if the website content is poor.

In addition to search engine optimisation and paid Internet advertising such as pay per click (described below), there are other methods of promoting your website. These include submitting articles to various news websites and taking part in discussion groups.

Internet marketing often includes email marketing. Recently the trend is towards HTML emails and we can design these to both conform to the recent email marketing laws and to reduce being rejected as Spam. Email marketing has the advantage of being very easy to monitor and analyse the results and ROI, and it is possible to alter campaigns very quickly to suit changes in market or budget.

Internet Consultancy

Cornish WebServices offer consultancy on a variety of Internet and Information Management Issues. We can advise on marketing a business on the Internet and the various E-commerce options. For business websites. it is possible to utilise PPC (pay per click) campaigns to increase your website traffic. This has an almost immediate response, but can be expensive in competitive markets. For small organisations there are other methods available - many of these cost time rather than money - to promote your website on the Internet.

We also provide training sessions to help clients maintain the content of their websites. This makes sense as the client usually has the relevant business knowledge, and we can provide the Internet expertise. We also upgrade existing websites to make future maintenance much easier.

Cornish WebServices Ltd

Cornish WebServices have headquarters in Canterbury, Kent, UK, with staff working from various locations throughout the UK.. For standard websites, we are happy to visit a client in Kent to discuss options in more detail. For more complex websites we are happy to travel further afield.

Being an Internet business, much of our work is done by email and phone, and we have website design, search engine optimisation and pay per click (PPC) marketing clients in many areas of the UK, including Kent (Canterbury, Herne Bay, Whitstable, Folkestone, Dover, Thanet, Medway, Maidstone, Gravesend, Rochester and Tonbridge), Sussex, Surrey, London, Berkshire, Hampshire, Hertfordshire, Devon, Cornwall, Worcetershire, Yorkshire, Warwickshire, Cumbria, North Wales and Scotland, in addition to Guernsey, France, US and South Africa.

Latest websites include: